Take the case of Suhendi. This man with 3 children from Palembang has successfully sold nasi goreng or fried rice for 20 years. By consistently upholding the principles of maintaining quality, Suhendi’s loyal customers increase from time to time. He began by working for a close friend who opened a fried rice hawker stall and gradually learned about the tips of making fried rice that’s much in demand by his customers. This was the basis for Suhendi to strive to open a fried rice business of his own in 1998.“At that time, I worked with a friend who had already opened a fried rice business. I saw how easy it was to make fried rice and make a decent profit, before I finally decided to open a business of my own,” Suhendi stated when contacted by the editorial team. Suhendi has witnessed the ups and downs of the business. The mushrooming of similar businesses has slightly affected Suhendi’s revenues but he does not see this as an obstacle. Guided by a commitment to maintain quality and price, Suhendi is confident that his customers will remain loyal to his fried rice business. Suhendi also introduces other food to the menu to differentiate himself from the others. Suhendi is no longer cooks fried rice in the last two years as he currently oversees his workers to ensure their work is in accordance with what he has taught them. He currently has 3 workers who have lived with Suhendi since they were children and are treated like members of his own family. According to Suhendi, looking for workers that can be trusted is hard these days. “Thank God we can open a new business selling motorcycle to Sungai Lilin District from the revenues earned to date from the hawker stand business. The demand for used motorcycles in this district turns out to be quite high and my younger brother also has a showroom there. I just couldn’t miss this opportunity to gain profits,” Suhendi eagerly continued. It has allowed Suhendi to renovate his home as well as open a motorcycle sales business.
