For some people, animal feed business is sometimes seen as a less potential business. Unlike Muhari Yanuar, who has tenaciously started his business since 2001. Moreover Muhari lives in Pontianak, a potential location to open a fish feed business. While running his business, there are many ups and downs that this father of 3 must go through. One of them is the difficulty to increase capital to add the variety of fish feed that is increasingly diverse to meet customers’ demand. Until finally in 2014 Bank Sampoerna provided a capital loan facility to Muhari to increase the variety of animal feed. Since getting assistance from Bank Sampoerna, Muhari was not only selling fish feed but also feed for chickens and use some of the fund to purchase a new shop-house. Currently Muhari’s business has a turnover of hundreds of millions of rupiahs and is growing to 8 shops to support his business.