Bank Sampoerna held another Sampoerna Fest, an edutainment festival that aims to promote financial literacy and inclusion, especially among the youth. This event, which was held for the third time in 2024, was held in the historic Sam Poo Kong area, Semarang, on Saturday, 9 November 2024.
Sampoerna Fest 2024 offers a series of engaging, educational, and entertaining activities. Visitors can immerse themselves in practical and easy-to-understand educational sessions on financial management, empowering them with the knowledge and skills to manage their finances effectively. The event also features a range of activities that blend entertainment and learning, all aimed at enhancing financial literacy and awareness of illegal online lenders.
Bank Sampoerna, in a testament to its commitment to financial literacy, partnered with the Universitas Negeri Semarang’s student body. This collaboration brought a wealth of knowledge on personal financial planning, investment, and modes of economic crime to Sampoerna Fest 2024.
Adding to the excitement, Sampoerna Fest 2024 featured a diverse range of entertainment, including live music, art performances, and games. These activities, designed for all age groups but particularly appealing to millennials and Generation Z, created a lively and engaging atmosphere. The blend of fun and education effectively conveyed the importance of financial literacy and inclusion.
To increase social awareness toward the surrounding community during Eid al-Adha, Bank Sahabat Sampoerna donated one cow to Sampoerna Land to be distributed to those in need around the Sampoerna Strategic Square building.
In the spirit of Christmas, Bank Sahabat Sampoerna (BSS) partnered with KSP Sahabat Mitra Sejati (KSP SMS), Sampoerna Land, and Putera Sampoerna Foundation (PSF) organized a charity event on Tuesday, December 17, 2024, at Gramedia World BSD. This time, the event aimed to bring joy to the children of Pintu Elok, an orphanage located in Pamulang, Banten. Attendees included Mr. Ivan Giarto, Chief Digital Business of BSS; Mr. Judy, the head of Pintu Elok; 45 children from the orphanage; and several employees from BSS, KSP SMS, and PSF.
Bank Sampoerna continues to demonstrate its commitment to supporting the success of its customers' businesses, not only in financial services but also in the form of corporate social responsibility (CSR) programs.
The enthusiasm to welcome Christmas can be seen on the faces of the Fajar Baru Child Social Welfare Institution (LKSA) children, who are full of joy and warmth. Bank Sahabat Sampoerna (Bank Sampoerna), together with its business partner KSP Sahabat Mitra Sejati, Sampoerna Land, and Putera Sampoerna Foundation through a love-sharing program, held social activities at Taman Mini Indonesia Indah.
Bank Sahabat Sampoerna and its strategic partners, KSP Sahabat Mitra Sejati and Mekar held a donation program for orphans and the underprivileged to welcome Ramadan 1443 H. On Wednesday, April 13, 2022, the event was held at the Yatim and Duafa Yauma Dormitory (Dormitory Yauma), Paseban, Senen, Central Jakarta. The donations given consisted of iftar packages and relief funds of IDR 15,000,000.
